It’s the middle of 2006 in the inner city suburbs of Melbourne, and 2 brothers find themselves out of work, again! Growing up in the family business, they were beginning to find out they weren’t the best at working for other people. It’s something about the creativity, autonomy and limitless improvement that comes from entrepreneurship that took hold of them at a young age and didn’t really turn them into the best employees.
In 2006 there were only a few players in the essential oil field, two major brands were owned by one corporation, another high-end brand only sold to Myer and the rest were mostly ‘cottage industries’ operating at markets or tourist stores. By 2006 more people were beginning to understand the power of natural botanical products, but essential oils were still widely considered a bit of a “hippy thing”. One of the reasons for this was that an essential oil range was quite a considerable investment for a lot of smaller retailers, they had to stock a certain range and for pharmacies, health food stores and gift stores, essential oils weren’t considered to be a part of their core business at that time.
Enter Aromae! So we decided to take one for the team, we rolled out a small, accessible range of essential oils to over 300 retailers in the Melbourne area, completely on consignment! We gave small pharmacies, florists, massage therapists, gift stores, new age shops, health food stores (and more) access to an affordable range of high quality essential oils with great margins. Retailers were very grateful if not surprised at first, but soon the word was hitting the street that an essential oil range was now easily attainable and we were away. Today we still service 400+ retailers across Melbourne and surrounds as well as sell our brand across the country through distributors, directly or right here, online!
The Aromae Difference
High Quality: We aim to source the best quality essential oils we can. We’re constantly searching for ways to improve the quality of the natural products we source, how they are packaged and how they get to you.
Great Value: While we believe in great quality, we don’t aim to be a high-end brand that only the few can afford. We wish to take great quality botanical products and make them as accessible as possible to ensure that nature’s gifts don’t have to cost the earth.
Ethical sourcing: We are well connected across the globe to great quality botanical products and always endeavour to make sure we know where our products come from and how they’re was produced. None of our products are tested on animals.
Environment: Manufacturing continues to make a mess of the planet and we always take a moment to think before producing a new product. If there’s a way to use recyclable products (especially glass) and reduce packaging we do. We believe that nature takes care of us and we have a responsibility to look after our planet.
Service is everything: We’re pretty old school when it comes to some things and good old-fashioned customer service is one of them. We have always believed that The Customer is the most important part of any business; if we can do something better, faster or cheaper we will, but only if it helps our customers to have a better experience. We constantly get great feedback about how we’re doing, but we’re also quick to listen for areas for improvement.
Constant Improvement: When we first started in business we had a lot to learn, but learn we did - and continue to do so. We believe that life is a journey of constant growth and improvement and we take great delight in finding ways to improve what we do and how we do it. Feel free to give us advice any time as we really appreciate the opportunity to hear how we can get better at what we do.
Thanks for listening to our story, we really appreciate you being a part of it! We’re a family business and think of our employees and customers as part of the family.
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