Our Story

Aromae began with father, two brothers and a shared passion of scent.

What started in fragrance design evolved toward something more elemental—natural botanicals, where aroma is extracted rather than constructed.

A simple principle emerged early:
Quality should not be exclusive.

The standards of fine fragrance should exist in essential oils without requiring premium barriers or limited access.

At the time, essential oils sat between two extremes, large established brands in pharmacies, and fragmented independent producers across niche retail. Present, but not truly accessible.

In 2006, Aromae introduced a different structure.

A curated range of essential oils was placed into independent retail through a consignment model, removing upfront barriers while maintaining consistency and quality control.

More than 300 retailers across Melbourne adopted the range, bringing essential oils into everyday retail environments for the first time at scale.

Not as luxury. Not as niche. But as part of daily use.

Today, Aromae remains defined by the same principle:

Natural aroma, high quality, accessible, and without compromise.